* Red Pepper is primarily a digital brand. The CMYK and Pantone colors are not exact matches and should be calibrated by print professionals to match how the color appears online. Be sure to request a print test before relying on the CMYK or Pantone colors. If a better match is found, these color codes can be updated.

The secondary brand colors are black and white:

Official Brand Grayscale:

Red Pepper Software logo with the text centered below the pepper icon:

Red Pepper Software logo with the text on the right side of the pepper icon:

Red Pepper Software logo with the text on the left side of the pepper icon:

Red Pepper Software logo with the pepper icon only:

Reversed Red Pepper Software logo with the text centered below the pepper icon:

Reversed Red Pepper Software logo with the text on the right side of the pepper icon:

Reversed Red Pepper Software logo with the text on the left side of the pepper icon:

Reversed Red Pepper Software logo with the pepper icon only:

Please ensure the logo has adequate whitespace around it to preserve the presence of the brand.

A quick way to eyeball adequate whitespace around the logo is to imagine a buffer zone the height of the "Red Pepper Software text surrounding the design on all sides. Leave at least this amount of whitespace. Even more is generally better.

Also ensure that the logo is displayed at a legible size. The minimum size of the full logo is 1 inch tall in print or 70 pixels tall when digital.

Red Pepper's typeface for headlines is Work Sans.

The brand typeface for body copy and general text is Roboto Slab. This should be used where possible in printed documents, marketing materials, and on the web.

The font Roboto can also be used in conjunction with Roboto Slab. This should be used on bulleted lists and other technical callouts.

The "Build What Matters" stack. This is essentially the graphic version of the tagline:

The "Card". Quotes about being obsessed with building great software can be placed into this format to add punch to any design layout:

Footer element for use on print documents:

All of these design elements can be downloaded in a single Adobe Illustrator file below:

Download Design Elements

When selecting photos for marketing purposes, please keep the following guidelines in mind:

Taking or finding good photos is not easy. It requires looking through a lot of photos to find a good one, but a good photo is worth it. Keep searching and be picky — these images will either reinforce the brand image, or dilute it.

Because Red Pepper's code itself does not make a good photo subject, brand photos should provide a glimpse of Red Pepper's office, culture, and people. They should be candid shots of Red Pepper employees engaged in working, presenting, and meeting with clients. Guidelines for these brand photos are as follows:

•  Keep the photos candid. The subjects of the photo should not look overly posed.
•  Ensure there is adequate lighting. Use natural light whenever possible and avoid using strong flashes.
•  Take the photo that best tells the story of the meeting, event, or activity in a single image.
•  Take the best photos you can — better photos will make Red Pepper feel more trustworthy and competent.